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Specialized Businesses Are Wasting Money on Generic Marketing. Here’s the Hyper-Local Playbook They Need.

Here's a targeted playbook for handymen, contractors, realtors, healthcare providers, eldercare facilities and independent auto dealers.

Specialized Businesses Are Wasting Money on Generic Marketing. Here’s the Hyper-Local Playbook They Need.

We haven't written up this one. Entrepreneur has the full story — the link below goes straight to it.

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