Meta Lab, known for AI glasses, is nearly doubling its retail store footprint
Meta Lab plans to open six new locations this fall as it continues its push into wearables. The company took Modern Retail through its retail plans and addressed ongoing privacy concerns.
Meta Lab, the company renowned for its AI glasses, is set to nearly double the number of its retail stores. Currently, the company operates eight locations, including flagship stores in Los Angeles, New York City, and Honolulu. However, this is about to change dramatically as Meta Lab plans to open six new standalone stores in the coming months.
The first of these new stores is set to open in Houston on September 10, followed by locations in Atlanta, San Diego, Chicago, Scottsdale, Arizona, and Moynihan Station in New York City. This expansion will bring the total store count to 14. The move is a strategic response to Meta's broader investments in physical retail, as the company continues to push into the wearables market.
In June, Meta Lab began offering demonstrations and fittings of AI glasses at Best Buy locations, a model that could be replicated in the new stores. By the end of 2026, Meta Lab aims to operate 50 shop-in-shops as part of this strategy.
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