Level-5 CEO admits using generative AI in recent showcase
Level-5 president and CEO Akihiro Hino has apologized after confirming that generative AI was used in the studio's recent digital showcase. Read more
In a recent digital showcase, Level-5 president and CEO Akihiro Hino admitted to using generative AI for the featured reveals of Professor Layton and Yo-Kai Watch titles. The studio made this disclosure after viewers noticed signs of AI-generated content during the showcase. Hino addressed the backlash on X/Twitter, explaining that the AI was employed to make the presentation more spectacular, stating it was an experiment.
He further apologized for making fans uncomfortable, emphasizing that the games themselves were not AI-made, with their charm and individuality stemming from human creativity. Hino clarified that AI's role at Level-5 primarily revolves around efficiency, such as transforming artwork into polygons, rather than generating creative content from scratch.
This decision was made in response to the studio's ambition to reduce development time for major releases from five years to two. The article highlights that 61% of European game developers are concerned about generative AI placing pressure on them to work faster and produce more, but only 35% believe AI may lead to job loss or reduced demand for their role.
Written by urgent.news from GamesIndustry's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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