Lebara launches Nigeria’s second commercial mobile virtual network
The launch makes Lebara the second MVNO to begin commercial service under Nigeria’s 2022 regulatory framework, after Vitel Wireless launched in October 2025.
Lebara Nigeria, a subsidiary of the London-based Lebara Group, has launched as the second commercial mobile virtual network operator (MVNO) in Nigeria's competitive mobile market. The company will operate on Airtel Nigeria's network, focusing on digital products, customer experience, and services, rather than competing solely on price.
Lebara's digital registration model, which allows customers to claim personalized mobile numbers through the My LebaraNG app and Slot stores, aims to cater to a digitally active consumer base in Nigeria. The company offers a range of services, including cloud storage, travel eSIMs, entertainment, and business solutions, with plans to expand further through partnerships.
Lebara's strategy emphasizes simplicity, speed, accessibility, and digital convenience while targeting customers based on behavior rather than age.
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