For India's FMCG brands, every word matters
India's FMCG brands face a growing focus on their product labels and claims. Companies like Nestle India, PepsiCo, Coca-Cola India, Mondelez India and Abbott India have been issued over 150 notices by FSSAI for misleading advertisements and non-compliant labeling. The regulator is proposing a front-of-pack warning system for products high in saturated fat, sugar and salt.
Lawyers caution that absolute claims such as "100% Organic" or "No Sugar" are facing increased scrutiny. Companies must obtain third-party verification for their claims and ensure they are accurate, evidence-based and compliant with regulations. Failure to do so can result in penalties and damage to brand reputation. Compliance and label claims are now high-level discussions for executives and board members, with some companies reallocating marketing budgets to improve regulatory compliance.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
