Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll
Thanks to the launch of iOS 27, Daydream's app now includes features that can turn saved outfit photos into shoppable results and search for products through Siri without opening the app.
Daydream, an AI-driven fashion app, introduced two new capabilities on Monday to enhance iPhone users' shopping experiences. These features utilize Apple's iOS 27 tools and require an iPhone with iOS 27 and the Daydream app, which is free to download. The first function allows users to turn saved outfit photos from their Photos app into shoppable options.
By analyzing the image, Daydream identifies the outfit's components, such as a sweater, pants, shoes, or accessories, and matches them with products from its catalog of approximately 3 million items. If the specific item in the photo is still available, Daydream can link it back to the retailer. If not, it suggests similar alternatives.
The app can also handle requests for color variations, like changing a sweater to red. The second feature is a Siri-powered natural-language search tool that enables users to interact with Daydream through voice or text without opening the app. For instance, a user could say, "Hey Siri, search Daydream for a cool blazer for my board meeting on Monday," and Daydream provides personalized results.
This feature may be even more customized if users have configured Daydream's "Style Passport," which collects information like sizes, preferred brands, personal style, and budget. Daydream joins a growing field of AI shopping tools, competing with industry giants such as Google, Amazon, Onton, and Alta. However, Daydream's co-founder and CEO, Julie Bornstein, believes that their latest capabilities surpass other tools due to the app's fashion category expertise.
Most visual search tools struggle with accuracy, offering untrustworthy brands or non-shoppable images. Daydream's ambition extends beyond standalone shopping tools, with the company aiming to develop a shopping agent that comprehends a user's style comprehensively, improving their shopping experience across all aspects of their life.
Since its launch last year, Daydream boasts over 1.5 million shoppers browsing products from more than 325 retailers and 10,000 brands, including notable names like Anthropologie, Dolce & Gabbana, Uniqlo, J.Crew, Reformation, Gucci, and Nordstrom.
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