'Diary of a CEO' star Steven Bartlett will bet up to $400 million to build a new generation of star creators
Star podcaster Steven Bartlett is joining with Authentic Brands Group to grow creator businesses through a venture called OBSN.
Podcaster Steven Bartlett is joining forces with Authentic Brands Group to invest up to $400 million in creators through a new venture called OBSN. The initiative aims to provide creators with capital, infrastructure, and expertise to help them grow their businesses. OBSN will also feature a creator-economy media platform, which will offer news, analysis, and live experiences.
Authentic Brands Group will handle brand-building, product, licensing, strategic partnerships, and global distribution for the venture. Bartlett believes this integrated partner could address the fragmentation and misaligned interests of current creator support partners.
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