Blizzard say Battle.net isn't looking to fight Steam and Epic for supermassive storefront supremacy, despite recently nabbing The Witcher 3 and Cyberpunk 2077
No siree. We are not trying to fight those big bosses. It's arguably a bit of a weird thing for a publisher with Diablo and World of Warcraft in their arsenal to say, but that's the stance Blizzard are sticking to with their storefront Battle.net, even though it now boasts two big CD Projekt Red RPGs. Instead of an unknowably girthy hoard of games, the publishers say Battle.net 's still designed…
Blizzard has made it clear that they are not aiming to compete with Steam or Epic Games Store for dominance in the console game market. Despite adding major titles like The Witcher 3 and Cyberpunk 2077 to its Battle.net platform, the company maintains a focused approach. Blizzard senior vice president Andrew Guerrero explained at BlizzCon that Battle.net is designed to feel like a handpicked selection of games, catering to the publisher's core audience.
This strategy aligns with the company's aim to offer top-tier quality experiences that resonate with Blizzard fans. While Battle.net does not currently support regular publishing of new games, the company has streamlined its publishing process to accommodate select third-party titles like The Witcher 3 and Cyberpunk 2077. Despite the focus on curated content, Blizzard has even released a crossover skin for Diablo 4, tying in with The Witcher 3's upcoming DLC.
Written by urgent.news from Rock Paper Shotgun's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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