Alice Mascia: DAZN-Chefin hört zum Jahresende auf
Vier Jahre führt die italienische Managerin den Streamingdienst. Sie gilt in der deutschen Sportbranche als besonders einflussreich. Im kommenden Jahr übernimmt ein Rückkehrer den Job.
Munich: Alice Mascia, DAZN's Germany Chief, will step down at the end of the year, it has been announced. The Italian took over the leadership of the pay-TV provider four years ago, following Thomas de Buhr. Her successor, Felix Krause, is set to begin his role on January 1st. Krause, according to the company, was previously Deputy CEO and has been with DAZN for over six years since mid-2018.
Before DAZN, he worked at ProSiebenSat.1 Media for around 18 months. He is the fourth CEO since DAZN launched in Germany ten years ago. Mascia stated in a statement that her goal was to "prepare the company for the future, drive sustainable growth, and pave the way to profitability." "Today, we can proudly say that we have achieved these goals and fundamentally changed DAZN in the DACH region," she added.
For the worldwide company, Germany is one of the most important single markets. DAZN offers a wide range of sports rights, including Bundesliga conference matches, Sunday games, and most of the Champions League encounters. However, these rights for Europe's top football competition will only be valid for one more year, as Paramount outbid DAZN in the bidding process. Starting from the next season, DAZN will broadcast the Europa League and Conference League.
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