S’pore bakery Baker’s Brew rebranded as BB Atelier & goes into liquidation, says 95% of customers refunded

Baker’s Brew Studio, a Singaporean bakery, has undergone rebranding to BB Atelier and subsequently entered liquidation. The company is currently undergoing a creditors' voluntary winding-up process. The Straits Times reported that the business was unable to continue operating due to its liabilities. Goh Wee Teck and Lin Yueh Hung were appointed as liquidators.

The bakery ceased operations on June 1, 2026, after a rebranding exercise in November 2025. BB Atelier previously operated outlets at Great World City, Paragon, Upper Thomson, and JEM. The website and social media accounts are currently unavailable, and the Shopee store, which had around 3,800 followers and a 4.8-star rating, remains active but with purchases disabled.

BB Atelier confirmed that more than 95% of its customers on record had been refunded by late June 2026, with the remaining cases involving overseas customers and banking arrangements requiring additional verification and processing time. Baker’s Brew Studio is also involved in several civil cases, with PSGourmet, the company behind the PS.Cafe restaurant chain, suing for negligence. Baker’s Brew is also listed as a defendant in two other ongoing civil cases.