Juanjo Cano (KPMG): Everyone will have to adapt to AI or they will leave, starting with the partners.
The president of KPMG in Spain, who sees AI as an opportunity to gain efficiency and generate value, states that the firm will grow more in revenue than in hires over the next five years.
KPMG, led by Juanjo Cano in Spain, has developed a new strategic plan until 2031, focusing on the integration of artificial intelligence (IA) into its business. The plan involves analyzing the impact of IA on each business unit, with a goal to demonstrate to clients that the firm is providing more value despite higher costs. Cano notes that while IA brings efficiency, it also requires more senior professionals to work with the technology, and the firm is negotiating fees with clients to reflect this change.
KPMG is investing $1,000 million in IA globally over the next three years, and while this may lead to slower growth in hiring, the firm is adapting its workforce to new technologies, with a growing emphasis on STEM profiles.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
