Casio’s slender Exilim compact camera range was once dominant but disappeared – I think it’s time for someone to bring it back
Metal-bodied compact cameras barely bigger than a credit card? With the current craze for old-school compacts, why isn’t Casio – or an enterprising licensee – reinstating production of the 2010 Exilim series?
Casio's once-dominant Exilim compact camera range has vanished from the market, and it's time for someone to reconsider bringing it back, according to a report. Though currently overshadowed by other 'zombie brands' that lack innovation, Casio's slim and pocketable compacts once stood out with their unique features. The Exilim series, introduced in 2002 and marketed as 'wearable compact cameras,' boasted credit card-sized designs, retractable zoom lenses, and world-first innovations such as a ceramic lens and lightning-fast burst capture at full resolution.
These cameras were once praised for their real innovation, but the decline in compact camera sales led to Casio shutting down its camera division. Despite this, with the current demand for such cameras, it seems like a perfect time for Casio to reevaluate its fixed lens output. With its history of innovation and favorable positioning in the compact camera market, Casio could once again capitalize on this segment and make a success of it.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
