AEON continues Vietnam expansion with two new malls
AEON is expanding its retail presence in Vietnam with two new shopping malls in Thanh Hoa and Halong scheduled to open in October and November
AEON Mall Vietnam and AEON Vietnam announced plans to open two new shopping malls in Vietnam on September 11. These additions join four other malls AEON plans to open in the country by 2026, including AEON Danang Thanh Khe, which opened on July 1, and AEON Hai Duong, set to open in October.
AEON Mall Vietnam, which began expanding its shopping center network since entering Vietnam in 2013, will use these new centers to strengthen its presence in the region. The company aims to shift its growth focus from major cities to regional hubs.
Speaking at the press conference, Isobe Daisuke, general director of AEON Mall Vietnam, stated that Vietnam is a key market for AEON Mall and the company is entering a new growth phase, focusing on developing each shopping center according to local needs and characteristics.
AEON Group plans to allocate around 60 percent of its investment in ASEAN to Vietnam under its 2026-2030 medium-term business plan. By 2030, the company aims to triple its business scale in Vietnam, aiming for a network of 300 stores nationwide.
AEON Vietnam's expansion strategy includes developing a diverse range of retail formats tailored to each locality's economic scale, population density, and characteristics. Following an initial focus on Hanoi and Ho Chi Minh City, the company is now expanding into dynamic regions with high growth potential, such as Haiphong, Danang, Thanh Hoa, Quang Ninh, and other provinces.
The opening of four new shopping centers in 2026 marks the fastest expansion pace in AEON Group's business operations in Vietnam. Tezuka Daisuke, executive officer and chief Vietnam Business Officer of AEON and general director of AEON Vietnam, noted that consumers in Vietnam are increasingly shifting towards a modern lifestyle, prompting the company's expansion into provinces and cities across the country.
AEON Mall Thanh Hoa, set to open in October, will cover 120,000 square meters and feature an AEON Thanh Hoa general merchandise store and supermarket (GMS) covering 10,300 sq.m. On the other hand, AEON Mall Halong, opening in November, has a gross floor area of 130,000 square meters, designed as a one-stop destination combining shopping, dining, entertainment, and services for both locals and tourists.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
