Urgent.News

What's breaking now, across thousands of outlets.

AI

Where Boll & Branch draws the line on AI-generated advertising

As companies take a stance on AI use, Boll & Branch is one of many brands integrating generative AI into their ad imagery and copy. On this week's episode of the Modern Retail Podcast, Boll & Branch Chief Creative Officer Kristen Deyco spoke about how the brand's playbook and frameworks around the use of AI.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

More in AI

Could AI really kill us all?

STARK warnings from artificial intelligence researchers that advanced forms of the technology could wipe out humanity have raised questions over whether governments are moving fast enough to regulate it.

More from Saturday 12 September →