The iPhone Duo's best feature isn't the fold, it's the software built around it

The iPhone Duo's most remarkable feature isn't its foldable design, but the software built around it. Apple showcased this during the launch of its new smartphone, which is set to hit stores on October 23 for $1,999 starting price. The device boasts a sleek hardware design reminiscent of other recent passport-style phones, such as the Samsung Z Fold 8.

However, the Duo sets itself apart with optimized iOS and applications tailored for the foldable form factor. These software improvements make the iPhone Duo stand out among other foldable competitors. Despite limited hands-on experience, it's clear that Apple has revolutionized the foldable category and experience with the Duo's launch.

Even though Samsung introduced the first foldable phone in 2019, Apple's refinement of the category is a significant achievement. As an avid supporter of foldables, the author eagerly anticipated seeing if Apple's late entry could turn the tide. While some Duo features resemble those from Samsung, Motorola, and Google, Apple's thorough attention to detail creates a comprehensive foldable experience.

The Duo's unique form factor, shorter and wider than the Z Fold 8, offers a more comfortable grip. However, the Z Fold 8 is lighter and thinner, likely due to Samsung's experience in refining foldable designs. The hinge designs also differ, contributing to the weight variation. The Duo's hinge feels more robust, but the difference is subtle.

A standout improvement in the Duo is its IP68 water and dust resistance rating, compared to the Z Fold 8's IP48. The Duo also features a nano-texture finish layer on the screen, eliminating any visible crease. This detail is crucial for first-time foldable users, as creases are typically unnoticeable during use. The iPhone Duo's pricing is another surprise, starting at $1,999 for 256GB, only $100 more than the Z Fold 8.

Early rumors expected a price above $2,000, but Apple's pricing keeps the Duo within reach of those accustomed to paying around $1,500 for well-configured iPhones. Despite the Duo's advantages, foldables are still a niche market, making up only about 2% of the smartphone market. However, the introduction of the iPhone Duo may attract more interest and push foldables closer to 10% market share in the next few years.

While Apple will likely benefit significantly, other manufacturers like Samsung, Motorola, and Google will also gain. The Duo's limited initial manufacturing volume and higher price point may make it difficult to acquire one at first, but over time, more people may experience the benefits of foldables.