National Theatre to Boost Northern Artists with Creative Economy, Financial Literacy Drive

The National Theatre is taking steps to integrate Northern Nigerian artists into the mainstream creative economy by focusing on funding, financial literacy, and practical skills. General Manager Tola Akerele announced this initiative at the Kano Creative Summit for Kano artists, stating that the programme aims to address the imbalance in access to opportunities for artists across the country.

Akerele emphasized that the summit exists because energy and creativity exist throughout Nigeria, not just in Lagos, and that the goal is to decentralize access to tools, knowledge, and opportunities within reach of practitioners beyond urban hubs. She also highlighted that Kano has long contributed to Nigeria's cultural life and deserves the same infrastructure and support systems as other cities.

The decision to hold the summit in Kano was intentional, as the North has significantly contributed to Nigeria's cultural life. Kano, home to Kannywood, one of the country's most prominent film industries, would benefit from financial literacy and market structures, helping practitioners convert their talent into sustainable careers.

During the summit, Audu Maikori, the Chief Strategic Advisor on Intergovernmental Affairs to the Governor of Kaduna State and Chairman of Chocolate City Group, provided participants with practical steps to protect their creative work. Maikori stressed that while creativity is essential, it must be documented to be protected, as most creatives lose their rights before anyone infringes on them.

Hajiya Aisha Saji, the Kano State Commissioner for Culture and Tourism, noted that Kano has a rich history in craftsmanship, music, literature, and festivals. The challenge lies not in a lack of talent but in the absence of structure to transform culture into sustainable businesses. Saji called for investment from the government, private sector, and development partners in infrastructure, skills, financing, digital tools, and intellectual property protection.

She stressed that the theme 'Beyond Lagos' is a call to expand Nigeria's creative economy across all regions, harnessing the energy of Northern youth for jobs, tourism, and investment.