Miss Supranational SA changes hands again, Joani Jacobs replaces Bokang Montjane-Tshabalala
The chain of ownership has marked a few, significant changes in history.
Miss Supranational South Africa has appointed Joani Jacobs as its new national director. The release does not disclose who Jacobs is replacing. Bokang Montjane-Tshabalala, the former Miss South Africa 2010 and Miss World Africa 2011 titleholder, has been leading the pageant since mid-2025. Montjane-Tshabalala's company, African Beauty International (ABI), acquired the Miss Universe South Africa licence in 2025 and added Miss Supranational the same year.
They secured the Miss World South Africa franchise in June 2026. Jacobs, CEO of Mrs South Africa, has been leading Miss Supranational South Africa under the new leadership. The shift in leadership is framed as a continuation of legacy rather than a dispute. Jacobs will build upon Lalela Mswane's 2022 Miss Supranational win and draw on Mrs South Africa's existing infrastructure.
PR Worx CEO Madelain Roscher and Cindy Nell are shareholders, with Roscher handling public relations, Marlene Reddy-Ribeiro leading operations, and Jacqueline Ferns and Matapa Maila joining the board. The opening of the next Miss Supranational South Africa search has not been set.
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