Mercedes-Benz Studio Makes The Brand An Experience
With more than 140 showrooms across 50+ cities, India has become a key market for the German automotive brand Mercedes-Benz over its three-decade-long presence in the country. India is part of Mercedes-Benz’s top 15 markets with substantial unit sales and revenue. In July, the company reported its best-ever H1 with 9,768 units sold, up 9% over H1 2025 and a best-ever Q2 of 4,637 units (+10%).…
Mercedes-Benz has established 14 studios worldwide, including a new one in Gurugram, India, as part of its strategy to engage luxury consumers in the rapidly growing market. The studio, set in DLF One Horizon Centre, aims to provide an immersive experience for potential buyers and enthusiasts, allowing them to explore the brand's latest offerings, including the CONCEPT AMG GT XX supercar and the Mercedes-AMG PETRONAS F1 e-bike range in partnership with EMotorad.
The e-bikes come in three editions - City, Track, and Rallye - each featuring a 250W rear hub motor and selectable power modes.
To celebrate its 140th anniversary in 2026, the Gurugram studio displays a timeline of the brand's iconic models and houses a design and materials library, along with the Mercedes-Benz lifestyle collection. Visitors can also enjoy an exclusive Lavonne Café, curated by Bengaluru's Chef Vinesh Johnny, which offers custom desserts and savouries, all inspired by Mercedes-Benz's signature design language.
The studio's primary objective is to strengthen Mercedes-Benz's presence in India's burgeoning luxury market, rather than focusing solely on sales and revenue. By creating a welcoming environment that encourages quality time and hands-on experiences, the brand hopes to forge long-lasting relationships with customers and shape perceptions of the company as an innovator in urban and future mobility.
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