Los principales competidores del nuevo iPhone Duo

Apple has entered the market of smartphones with a new category, in line with predictions. At their traditional September product launch event, the new CEO John Ternus announced the iPhone Duo, a device set to compete with brands already selling foldable products for years. However, Apple relies on the brand's effect in the market, and sales predictions seem to back this decision.

Despite a 15% decline in global shipments of foldable smartphones in the first half of 2026, Apple's entry is expected to boost sales. According to IDC, Apple is projected to capture 31% of units sold by 2026 and 40% by 2027. Overall, sales of foldable devices are expected to increase from the current 2.2% to 3.1% of normal smartphones by 2030.

The iPhone Duo aims to challenge Samsung, its main competitor, which is the only global brand currently selling a foldable with a passport-sized design. Apple chose this format to try to change rules in a stagnant segment and offer consumers a compact device that expands into a considerably larger screen, similar to an iPad Mini.

Priced at 2,339 euros, the iPhone Duo boasts a sleek design, robustness, and smooth content transition between screens. Samsung's Galaxy Z Fold8, sharing the same passport-sized design and slim profile, is its main competitor, offering multitasking advantages and Spanish-language AI integration. Priced at 1,999 euros, Samsung also claims a leading experience in this segment.

Xiaomi has entered the fray with the Xiaomi 18 Fold, but its availability in Spain and beyond is uncertain. Oppo and Honor round out the lineup with their folding book-style devices. Oppo's Find N6 emphasizes extreme thinness, battery life, and durability, with 8.75mm closed, 219g weight, a 6,660mAh battery, and a 500,000-fold hinge.

Priced at 1,699 euros on Amazon, the Oppo Find N6 offers a different approach to the foldable market.