Local Products And Traditional Craftsmanship To Get A New Market Under The Guidance Of CM Yogi Adityanath

Lucknow - In a bid to boost local products and traditional craftsmanship, the Yogi Government is constructing modern PM Unity Malls in Agra, Varanasi, and Lucknow. The malls aim to serve as a permanent platform for artisans, women, and youth to connect with a larger market, thus reviving fading traditional industries. Odumai Godhan Pradesh (ODOP) and Geographical Indications (GI)-tagged products from across the state will gain national and international recognition through these malls.

By providing a strong base for local products, the initiative is expected to enhance livelihoods and establish Swadeshi as the "new strength of Swadeshi." The Central Government's ambitious PM Unity Mall project is emerging as a major center for the sale, display, and branding of local products in the state. The mall under construction in Shilpgram, Agra, spans 11.53 acres and will have 135 shops.

Similarly, malls in Ganganagar Colony, Varanasi, and Avadh Shilpgram, Lucknow, each with their unique displays of Banarasi sarees, zari-zardozi products, wooden toys, rudraksha, and other local products, are expected to be completed by December 2026 and October 2026, respectively. This endeavor not only strengthens the rural economy but also promotes tourism and the consumption of local products.