LG Electronics wins “Best Brand” at IFA 2026, multiple honours at IFA Innovation Awards

LG Electronics has emerged victorious at the IFA 2026 Innovation Awards, claiming the prestigious 'Best Brand' title, a testament to its leadership in home entertainment and audio innovation. The company's flagship product, the True Wireless Wallpaper TV, which features an ultra-slim design and True Wireless connectivity, earned the Best in Home & Entertainment category.

This recognition underscores LG's commitment to creating televisions that seamlessly blend into living spaces, embodying the brand's "Technology Without the Clutter" philosophy.

In the audio category, LG's Sound Suite AI was honored with the Best in Audio award for its Dolby Atmos® FlexConnect™ sound ecosystem. This technology empowers users with the flexibility to arrange and position speakers throughout their homes, enhancing the immersive audio experience. The comprehensive recognition of LG's premium display and audio lineups with five Honoree distinctions highlights the company's diverse portfolio of innovations in home entertainment and lifestyle experiences.

Additional accolades for LG's OLED evo lineup include the recognition of the LG OLED evo G6 for significantly advancing OLED picture performance through Hyper Radiant Color Technology, delivering unparalleled brightness, contrast, and color precision. The LG Micro RGB evo (MRGB96) and LG Mini RGB evo (MRGB88) received honors for introducing advanced RGB-based illumination technology, offering high color volume, luminance, and performance in increasingly accessible form factors.

LG StanbyME 2 Max and LG xboom Stage 501, designed for redefining personal entertainment and delivering powerful audio experiences for social gatherings, were also recognized as Honorees in the Best in Audio category. These achievements reflect LG's dedication to continuously elevating the customer experience through products that push the boundaries of technology, design, and market impact.