Last Year’s iPhone Share Amongst Users of Widgetsmith

David Smith, developer of the widely-used Widgetsmith, has taken a closer look at the adoption of the iPhone 17 family by his users. According to the data, the iPhone 17 family generally followed the usual adoption pattern, ending at around 20% of total usage. However, the iPhone Air struggled to find market share, with a share of only 0.3% of total usage.

When focusing on those 19.7% of Widgetsmith users who owned one of the new 17-generation iPhones, the percentages were significantly higher. The iPhone 17 led with 36.5%, followed by the iPhone 17 Pro Max at 29.9%, the iPhone 17 Pro at 29.4%, and the iPhone 17e at 2.5%. Even the iPhone Air showed a 1.5% share among these users, a marked improvement from its 0.3% share among all Widgetsmith users.

The lack of advertising for the iPhone Air has raised questions about its performance. Apple's absence in marketing the device has led to speculation about whether its lack of promotion caused its poor sales or if its poor sales led to the lack of promotion. The developer believes that the iPhone Air is Apple's nicest iPhone yet and that many users would appreciate its thin feel and low weight.

However, the low sales have reminded the developer of the disappointing sales of the iPhone 12 and 13 Mini, which were also well-designed but failed to meet expectations.

There are concerns that the rumored iPhone Air 2 might not turn things around, potentially following the same fate as the Mini as a twice-and-done design. Interestingly, the iPhone 17e, which seems to be struggling as well, might not be reaching the demographic that typically buys the "e" models or the SE models.