Deion Sanders, Nick Saban Weren’t Paid for Ads Lobbying Congress

In the realm of college football, a new push for the Protect College Sports Act has emerged, as seen in recent broadcasts. The bill, championed by President Donald Trump, is now set for a Senate vote this month. Backed by the organization Saving College Sports, a $10 million campaign is underway. Two notable figures, former Alabama coach Nick Saban and Colorado coach Deion Sanders, feature in the ads advocating for the bill.

However, contrary to the financial investment, neither athlete was paid for their appearance. Sources close to the situation confirm that both Saban and Sanders donated their time for the commercials. Saban, in a recent interview, echoed sentiments shared across platforms, emphasizing the significance of tradition and character development in college sports.

His appearance on ESPN's College GameDay allowed him to reinforce the ad's message. Saban's involvement extends beyond television advertising, as he has testified before a Senate hearing and participated in various events promoting the bill. Despite his role in the campaign, Saban had previously taken a stance against the legislation representing his former institution and conference.

The Protect College Sports Act, with its bipartisan origins, aims to grant the NCAA an antitrust exemption to enforce eligibility and NIL rules. It also seeks to permit conferences to collectively negotiate their broadcast rights—a proposal Campbell has advocated for extensively. Sanders, while less vocal, also supports the bill through a 30-second ad spot airing during college football games.

His commercial, featuring him in Buffs attire and signature sunglasses, highlights the excitement and opportunities that come with prime-time college sports. Currently, neither player has responded to numerous inquiries about their participation in these ads.