That will make many a millionaire jealous: Rolex discovers the power of the one-off piece
Rolex manufactures millions of watches, but a select few customers receive something that no one else can have. Several one-off pieces are currently making headlines.
Rolex has created several unique watches, including one for Canadian rapper Drake, which features diamonds and blue sapphires and is called the "One of One Piece Unique Ice Gradient Daytona". The watchmaker is auctioning off four one-of-a-kind Daytonas, described as "Spring", "Summer", "Autumn", and "Winter", with proceeds going to charities linked to tennis star Roger Federer and actor Leonardo DiCaprio.
The watches are expected to fetch high prices, with one reportedly garnering interest from buyers willing to pay up to $10 million. Rolex is testing the market for exclusive, one-off timepieces, which can command a premium due to their rarity.
Written by urgent.news from NZZ Wirtschaft's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
