Chicilon Media unveils new brand identity, corporate message
After nearly 20 years of operations in Vietnam, Chicilon Media has unveiled a new logo and corporate brand statement, "Where Brands Grow," as part of its broader business transformation.
Chicilon Media has unveiled a new brand identity and corporate message, marking a significant shift in its business focus. The company's new logo, centered around the letter "C," embodies connection, collaboration, and continuous growth. The logo features a yellow line symbolizing expanding brand influence, while retaining its signature red, representing energy and market presence.
Over the past two decades, Chicilon Media has expanded its media network across major urban centers, residential and commercial areas, office buildings, and retail locations nationwide. Currently, the company operates over 30,000 media devices, generating approximately 40 million impressions daily and aiding Vietnamese and international brands in maintaining visibility among their target audiences.
Recognizing the changing demands of its clients, Chicilon Media has introduced a new corporate-level brand statement: "Chicilon - Where brands grow." This new direction emphasizes brand growth, AI-driven marketing, retail media, traffic alliances, and international markets. The company will maintain its core strengths in elevator media and retail media as a foundation for its expansion.
The new brand identity will be rolled out gradually across the company's offices, media network, website, social media platforms, client-facing materials, and brand activities. Additionally, Chicilon Media plans to launch its AI-driven brand growth solutions starting in October 2026. The company's sales team will transition from "media sales representatives" to "client growth consultants," working closely with clients to understand their brands, products, consumers, competitive landscape, and business objectives.
This collaborative approach will involve various teams within the company, from brand and strategy to media execution and performance measurement.
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