Alberto Fassi: «Per fare impresa, non smettere mai di sognare»

Alberto Fassi, a 25-year-old Bergamo-born entrepreneur and Bocconi University graduate, turned his back on a prestigious accounting firm to pursue his dreams. His journey began with a mere 7,000 euros of liquidation and a great deal of uncertainty. Fassi credits his incognito mindset as the most important ingredient, as he had no idea of the challenges that lay ahead.

Determined to overcome his fear and face the initial difficulties, he founded Legami in 2003, which now boasts over 5,000 products in its catalog, 17 themes, 1,400 employees, and a projected revenue of 383 million euros in 2025/2026.

Despite the challenges of starting a business, Fassi's passion and energy drove him to take the first step. He started by selling bookends door-to-door, gradually developing products that aligned with Legami's philosophy, building a catalog, and shaping the company it is today. Fassi emphasizes the importance of remaining a dreamer, like anyone who works in Legami.

The company's motto, "We are dreamers," encapsulates their mission to bring happiness, inspire others, and break down barriers, promoting positivity in a world that's heading in the wrong direction.

In 2023, Legami launched Dreamland, an urban natural reserve of over 30 acres, dedicated to returning land to nature and demonstrating that individuals can make a difference. The company invests a significant portion of its profits in environmental and social initiatives, with a 5% profit share allocated to such causes. Legami's dedication to this cause extends to Dreamland, which has already planted over 6,600 trees and aspires to become Italy's largest urban park.

The company's investors and employees share this enthusiasm, as they all believe in the company's mission beyond its financial success.

Legami values its young, dynamic workforce, which is predominantly composed of young people and women. During the hiring process, the company prioritizes applicants' curiosity and passion for the project over their technical skills. Recently, Legami published its first book, "We are dreamers," a manifesto that encourages people to embrace imperfection and dream big.

The book is a testament to the company's commitment to promoting a harmonious balance between nature and people, inspiring readers to dream and pursue their passions.