Triptii Dimri Backs D2C Brand Peep Beauty As Investor, Co-Creator

Actor Triptii Dimri has become an investor and co-creator for D2C beauty brand Peep Beauty, which focuses on coloured contact lenses and eye makeup. The startup aims to build a beauty category around these products. Dimri has been involved in the startup's creative direction, product discussions, and brand storytelling since its early stages.

Peep Beauty is India's first dedicated eye beauty brand and currently offers lenses in five shades, priced at ₹399 per pair. Additionally, they have launched six liquid eyeshadows, with matte options at ₹799 and metallic shades at ₹849. The company plans to expand its product portfolio to include mascara, eyeliner, and more colour options, including experimental shades for occasions like Halloween.

As a digital-first brand, Peep Beauty intends to sell through its D2C platform and expand on ecommerce marketplaces and quick commerce platforms. The company also plans to collaborate with creators and artists to promote the brand.