‘To do something hard but meaningful:’ Endowus’ Samuel Rhee on the drive for better financial outcomes for customers
With its wealth platform that serves many with institutional-level services, the fund manager is doing things differently
In the pursuit of creating a wealth platform that offers institutional-level services to the masses, Endowus chairman Samuel Rhee was motivated by his own personal experiences with inadequate financial services, as shared with The Business Times. Rhee, who has a background as an institutional investor and CEO of Morgan Stanley Investment Management in Asia, expressed dissatisfaction with the services provided by a private bank where he had previously worked.
He described his experiences at the private bank as "pretty horrible," which prompted him to seek a better alternative. Rhee's drive to offer improved financial outcomes for his customers stems from his professional expertise and the desire to avoid the shortcomings he encountered in his personal banking journey.
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