Takealot changes its name for the first time in 15 years

This year marks a historic first for Takealot, South Africa’s premier online retailer, which is changing its name for the first time in 15 years. Over Heritage Month, customers across the nation will receive parcels bearing Takealot’s name converted into one of South Africa’s 12 official languages. This simple yet significant gesture aims to honor the diverse cultures and communities that have contributed to the brand’s growth.

It’s more than a packaging change; it’s a celebration of belonging and the shared promise: Happy Delivered. Karla Levick, Takealot’s Chief Marketing Officer, emphasizes that a logo is a company’s most valuable asset, and for the first time, they’re exchanging it for something far more meaningful – the languages of the people who built the brand.

Since its launch in Cape Town in 2011, Takealot has expanded across all provinces, created thousands of jobs, supported over 13,000 businesses through its Marketplace, and now handles one in every five deliveries in the country. To further engage with this cultural celebration, Takealot has revived the Takealot Heritage Design Challenge for its fifth year.

South Africans are invited to design a limited-edition delivery box reflecting what heritage means to them. The winning design will be printed on one million boxes during the holiday season, with the creator earning R100,000 in Takealot vouchers and a R10,000 voucher for a charity of their choice. This year, Takealot also partners with electronic music producer Muzi to showcase South African music genres, ranging from lekompo to Kaapstad hip hop, highlighting the country’s rich musical heritage.

For more information, visit the Takealot Heritage Design Challenge competition brief at https://www.takealot.com/heritage-design-challenge-2026.