Show me the money! — Why Baltimore is worth millions of dollars to the Boks
The Springboks’ Baltimore Test is ultimately about the bottom line, with SA Rugby chasing a multimillion-dollar boost before next year’s World Cup.
The fourth Test between the Springboks and All Blacks in Baltimore is not just a rugby match, but a multimillion-dollar opportunity for SA Rugby and New Zealand Rugby. With the World Cup approaching in Australia, next year presents a major financial challenge for the Springboks, as they only have three home Tests before heading to the World Cup.
This Baltimore Test is projected to generate between $4 million and $6 million more for SA Rugby and New Zealand Rugby than if it were held in South Africa. The first three Tests in South Africa generated R60 million to R80 million each, but the financial landscape is changing. World Rugby is also offering an undisclosed bonus for the Baltimore match, as part of their strategy to bring major rugby nations to the US in preparation for the 2031 Rugby World Cup.
For SA Rugby, the Baltimore game is about more than just a one-time payday. The CEO, Rian Oberholzer, emphasized the importance of expanding SA Rugby's financial stability and reaching new markets. The USA is seen as a significant untapped market for the Springboks, with potential for growth beyond their strong following in London.
The Baltimore Test gives SA Rugby the chance to test the commercial potential of this market while also earning a substantial additional return.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
