Rich Greenfield on AI’s Value in Investing — and Why Spotify Doesn’t Get Enough Credit
The Ledger: The Lightshed Ventures analyst pulls back the curtain on how AI is being used in some of the companies he's invested in The post Rich Greenfield on AI’s Value in Investing — and Why Spotify Doesn’t Get Enough Credit appeared first on TheWrap .
Rich Greenfield, an analyst at LightShed Partners, discussed the value of artificial intelligence (AI) in investing and the underappreciation of Spotify's use of AI. Greenfield, who founded a $75 million fund in 2021 and a $25 million fund in 2024, believes the field of venture capital is more exciting now due to AI's impact on creating and scaling companies with fewer resources.
One public company he believes is leveraging AI effectively is Spotify, which he says has more aggressively implemented AI features than other companies he covers, including AI DJ, AI playlists, and an AI tier for user-generated content. Despite traditional media companies lagging behind in acknowledging the power of AI, Greenfield highlighted startups like Telly, which provides advanced two-screen TV sets for ad revenue and data collection, as an example of AI-driven innovation.
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