Reformation says active customers grew 23% in first public earnings report
Reformation touted the strength of its loyal customer base during its first call as a publicly traded company, as executives sought to sell Wall Street analysts on the power of its direct-to-consumer flywheel.
Reformation, the direct-to-consumer fashion retailer, reported a 23% increase in active customers during its first public earnings call, according to Modern Retail. The company's net revenue for the second quarter grew by 24% to $155.2 million, with net income reaching $12.4 million. Reformation CEO Hali Bornstein emphasized the company's strong customer retention, noting that 70% of its 2025 revenue came from repeat customers.
The retailer highlighted its loyal customer base as a key strength, having delivered 21 consecutive quarters of double-digit revenue growth.
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