Popular bakery Baker’s Brew, now known as BB Atelier, goes into liquidation
The bakery’s online presence went quiet after May 2026.
Popular bakery Baker’s Brew Studio, now operating under the name BB Atelier, has filed for liquidation due to its inability to meet its financial obligations. Following a meeting with creditors on August 31, the company opted to enter creditors’ voluntary liquidation, as announced in a resolution notice on September 8. Goh Wee Teck and Lin Yueh Hung have been appointed as the liquidators in charge of the proceedings.
In addition to the liquidation, Baker’s Brew Studio faces legal action from PSGourmet, the entity behind the PS.Cafe restaurant chain, for alleged negligence. The case was heard at the State Courts on September 1. The bakery is also embroiled in two other pending civil suits.
Baker’s Brew Studio was founded and directed by Beh Huat Jin and Toh Capital, with the company being incorporated in November 2014. The bakery's journey began as a baking studio in Sembawang in February 2015, followed by the opening of a second studio in Upper Thomson in 2016 and a studio-cafe concept in Paragon the following year.
All four outlets are now permanently closed, as indicated by Google searches. These establishments, rated between 4.7 and 4.8 stars with over 3,000 reviews each, were highly regarded by customers.
The bakery unveiled its rebranding from Baker’s Brew to BB Atelier in November 2025, a change publicized by Manila-based creative firm Studio After Six on Instagram in July 2026. However, the bakery's digital footprint has become increasingly scarce since May, with its social media platforms showing a noticeable absence of activity.
Its Facebook and Instagram accounts, for instance, have not posted any content since May, and its Shopee account, which still lists around 40 products, has indicated that the seller has been inactive for approximately 15 weeks.
The Shopee listing includes a notice suggesting that the store's seller is on vacation or has not engaged in seller activities for over 90 days, rendering purchases unavailable. Despite maintaining a substantial following of 3,800 on Shopee and a high average rating of 4.8 stars, the bakery's website linked from its social media accounts is no longer accessible.
A comment on one of the bakery's Instagram posts has surfaced, alleging that the company owes a supplier approximately $29,000. While ST has reached out to the account behind this comment for verification, the claim has yet to be independently confirmed. ST has also attempted to contact Baker’s Brew Studio for a response.
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