Online rail ticket demand highlights growing role of trusted digital channels

During the Tet 2026 travel season, online demand for Vietnam Railways tickets has significantly increased as more passengers turn to digital channels for planning and payment. Vexere, a multi-modal booking platform that is an authorized agent of Vietnam Railways, reported a 33.6% increase in ticket transactions compared to the previous period.

This trend is driven by a growing number of first-time users, with 78% of buyers being first-time train ticket customers on Vexere, while 51.1% were newcomers to the platform. The shift towards online channels emphasizes the importance of a reliable booking channel, particularly for exchanges or refunds. Vexere data shows that 20% of transactions require ticket exchanges or refunds, indicating the significance of the post-purchase process.

The expansion of online booking also highlights the need for passengers to verify the legitimacy of the booking channel, service fees, promotions, and post-purchase support. As digital platforms compete on price, convenience, and customer support, passengers must exercise caution and ensure they are booking through legitimate channels, such as Vietnam Railways' official system or authorized agents.