Nongshim Showcases Shin Ramyun At TIFF

The spicy taste of Korea has made an appearance at the Toronto International Film Festival (TIFF), an event recognized as one of the world's top four film festivals. Nongshim has set up a booth for its Shin Ramyun brand, participating in a street festival spanning King and John Streets in Toronto from the opening day of the film festival, September 10th. This event aimed to offer a hands-on experience for locals, moving beyond a mere product showcase.

Visitors were able to sample popular products like ‘Shin Ramyun Toomba’ and ‘Shin Ramyun Kimchi Stir-fried Noodles’ at the site. These offerings have been gaining traction in recent times. Nongshim's venture gained favor among locals with the 'Make a Shin Ramyun Cup' program, allowing attendees to engage in the product planning process by mixing noodles, soup, and toppings of their choice. This activity also included designing the product container with pens and stickers.

Nongshim's commitment to corporate social responsibility (CSR) is evident through the decision to donate all proceeds from the program to a food bank in the Toronto area. The campaign has generated significant online buzz, with the second global advertisement video for Shin Ramyun, produced in collaboration with the global ambassador idol group aespa, accumulating over 100 million views on YouTube.

Building on this success, Nongshim plans to further establish Shin Ramyun's presence in the North American market through this promotion at TIFF and the global advertising campaign. The company aims to expand its market share in the global ramen market by linking the direct experiences at the offline festival with extensive online exposure.