Netflix hit with major lawsuit over alleged secret tracking of families and children
If you’re unsettled about Netflix watching your every move during your next embarrassing binge watch, you’re not alone. In a new lawsuit, the state of Florida accused the streaming giant of deceiving customers about its plans to make money from ads, concealing the ways it collects behavioral data, and exposing kids to addictive design features. “Netflix told Florida families they could pay a…
Florida Attorney General James Uthmeier has filed a major lawsuit against Netflix, alleging the streaming service deceived customers about its data collection practices and addictive design features. Uthmeier claims Netflix misled families by promising an ad-free, private experience when, in fact, it was collecting detailed behavioral data on users, including children.
The complaint specifically targets Netflix's features for kids, saying the company represented these as "safe, protected environments," but failed to disclose that autoplay is enabled by default and designed to keep children engaged. The attorney general argues Netflix hid the ways it uses this data to enhance advertising. This lawsuit joins a growing list of anti-tech actions taken by Florida officials, who are leveraging the narrative to appeal to voters ahead of November's elections.
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