Netflix director Richard Barton sells $109,101 in company stock

Director Richard Barton of Netflix Inc. recently sold 1,440 shares of company stock, totaling $109,101, following the exercise of stock options on September 9 and 10, 2026. The transactions, conducted under a Rule 10b5-1 trading plan, involved selling 720 shares at $76.26 per share on September 9 and another 720 shares at $75.27 per share on September 10.

This sale comes as Netflix shares traded near $76.01, down 19% year-to-date and 37% over the past year. Despite the recent decline, InvestingPro analysis suggests the stock is undervalued, boasting a P/E ratio of 23.88 and a PEG ratio of 0.65. Before the sale, Barton acquired 230 shares at $20.107 on September 9 and 490 shares at $26.507 on the same day, followed by 720 shares at $26.507 on September 10, totaling $36,698.

He now holds 2,460 shares directly and indirectly 800 shares through Barton Ventures II, LLC. Netflix also announced price increases in Germany and Austria, and is launching its first e-commerce partnership in Southeast Asia with Shopee.