Miami Approves 'Discreet' GTA 6 Marketing Campaign So the City Can Fix Its Football Field
Rockstar Games' Grand Theft Auto 6 is coming to real-life Miami after a city meeting resulted in the approval of a "discreet" – and controversial – marketing campaign.
The City of Miami Beach has approved a marketing campaign for the highly anticipated Grand Theft Auto 6 game, which will be set in the fictional Vice City and based on the real-life Miami. The city agreed to allow Rockstar Games to display its logos and branding discreetly from October 15 to December 31, 2026, in exchange for at least $3 million.
Commissioner David Suarez opposed the deal, arguing that the game's violent nature and the city's efforts to combat crime make it inappropriate for the city to endorse such content. Commissioner Matteo-Salinas supported the decision, stating that she plays the game herself and believes it's an opportunity to represent gamers. Commissioner Joseph Magazine emphasized that the city must deal with reality and seize the opportunity to capitalize on the game's global reach.
The marketing campaign will be "discreet" and will not involve logos on city property or during the Art Basel event. The $3 million deal is expected to bring the city's total benefits closer to $4 million, potentially funding a Flamingo Park Memorial Football Field renovation.
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