We measured how 4 brands appear on ChatGPT and Gemini — the numbers we found
Trabalhamos com uma pergunta que toda marca vai fazer cedo ou tarde: quando alguém pede uma recomendação ao ChatGPT, ao Gemini ou a outro assistente, a minha marca aparece? Não é uma pergunta retórica. Assistentes de IA já intermediam decisões de compra — escolher um fornecedor de energia, uma seguradora, uma loja de bricolage. E, diferente do Google, eles não mostram dez links azuis: mostram uma…
A recent study analyzed the visibility of four brands in different sectors - energy, insurance, DIY, and marketing agencies - in responses generated by AI assistants. The study found that the brands' visibility varied greatly, with Leroy Merlin appearing in 81.2% of DIY-related responses and Galp appearing in only 22.1% of energy-related responses.
The study also found that a brand's visibility can change significantly when the language of the query is changed, and that being mentioned is not enough - the position of the brand in the list of recommendations also matters. The study used a methodology that involved querying three AI models with 12 questions per language, and analyzing 293 responses in total.
Written by urgent.news from Dev.to's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
