LIMÉ widens its GCC range with menswear launch
LIMÉ has launched its menswear line across the GCC, adding a new category to its regional offering as the fashion brand continues to expand its retail and digital presence. Initially available online , LIMÉ Man will make its physical retail debut in the UAE at the brand’s upcoming store in The Galleria Al Maryah Island in Abu Dhabi. LIMÉ started in the region with one store in Dubai Hills Mall in…
LIMÉ has expanded its menswear collection across the GCC, introducing a new menswear line called LIMÉ Man. This addition follows the brand's initial online launch and subsequent physical debut in Abu Dhabi's The Galleria Al Maryah Island. LIMÉ began its regional presence in the UAE in November 2023 with a single store in Dubai Hills Mall, subsequently opening five stores across the UAE, including in Dubai, Abu Dhabi, Al Ain, and Bahrain.
To complement the launch, the brand has launched a dedicated LIMÉ mobile app in the UAE, merging its Women, Man, and Kids collections into one platform. The LIMÉ Man range is designed for men navigating work, formal occasions, and more casual settings, blending contemporary silhouettes with enduring wardrobe staples. The collection encompasses a range of items from suits and shirts to jeans and jackets, making it a comprehensive wardrobe solution.
Founded in Russia in 2008, LIMÉ swiftly translates runway trends into accessible clothing, offering it at competitive prices. The brand caters to a broad audience in the UAE and GCC, including students and professionals, reflecting the diverse lifestyles in the region. Since its inception, LIMÉ has rapidly grown in the UAE, operating stores in Dubai Hills Mall, Palm Jumeirah Mall, City Centre Mirdif, Al Jimi Mall in Al Ain, and Yas Mall in Abu Dhabi.
The brand's digital footprint is equally extensive, serving markets in the UAE, Saudi Arabia, Qatar, Kuwait, and Oman through e-commerce platforms. The new UAE app allows customers to explore new collections, find outfit ideas, and get size assistance through an AI-powered tool, enhancing the online shopping experience. As LIMÉ continues to invest in both physical and digital retail, its future expansion is expected to involve more stores and an expanded online presence, tailored to the preferences and lifestyles of GCC customers.
The brand's collections are accessible at dedicated stores in the UAE, online at ae.lime-shop.com, and through the newly launched UAE app.
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