LBS, Mondelēz urge investment to unlock Africa’s 1.3bn market

Mondelēz International's Business Unit President, Hisham Ezz El Arab, urged African countries to invest in their people and create an environment for tapping into the continent's 1.3 billion consumer market. Addressing challenges faced by Nigerians and small businesses at the Lagos Business School, Pan-Atlantic University Leadership Dialogue, Ezz El Arab emphasized the importance of investing in talent and providing opportunities for growth.

He introduced a five-point leadership framework for business transformation, focusing on people, plan, process, progress, and purpose. Ezz El Arab shared examples from Egypt, Turkey, and Saudi Arabia to illustrate the framework's application. The Dean of Lagos Business School, Prof Olayinka David-West, highlighted the relevance of the transformation theme in the current rapidly changing business environment and noted that transformation has become a continuous responsibility for organizations.