John Ternus: The new Apple boss is betting against the competition - and tying the company's fate to one product
At his first major appearance, Ternus showcases the most expensive iPhone of all time. Apple understands AI differently than the pioneers OpenAI, Google and Meta.
Cupertino, San Francisco - Apple's new CEO, John Ternus, took the stage at the Steve-Jobs Theater, sitting quietly among the audience in a grey jacket and white shirt. The presentation belonged to someone else: Ternus, who had been leading Apple since last week.
In his first product presentation, Ternus emphasized the future strategy, stating, "There is no product in the world that is better built to be your intelligent personal hub than the iPhone." The underlying message: the smartphone remains the central hub of digital life, and artificial intelligence (AI) makes it more valuable, not redundant.
This is why a debate on direction is raging in the industry. Competitors such as Meta or Snap see digital glasses as the future in this position, while OpenAI is working on a new AI device with Jony Ive, Apple's former chief designer.
However, Ternus is challenging this trend and specifically betting on Apple's strengths. The new, foldable iPhone Duo will only play a role in this future among many others.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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