Inditex sube las apuestas en EEUU con nuevas tiendas de Zara, Massimo Dutti y Bershka

Inditex, the Spanish textile giant, is intensifying its bets in the United States by planning a flurry of new stores for Zara, Massimo Dutti, and Bershka, as well as aiming to open 20 new ventures by 2027, according to sources. The company sees the US as a strategic growth lever, reflecting its significance due to its population and market relevance.

Inditex CEO, Óscar García Maceiras, revealed this during an investor roadshow in London, emphasizing that the company will adopt a selective growth approach and ensure the profitability of each store it opens. A key U.S. location is New York, where Inditex plans to reopen its flagship Zara store on Fifth Avenue and bring other popular brands to the city.

After launching Massimo Dutti in Miami in 2024 and opening Bershka's first physical store in Florida, both brands will also arrive in New York in the coming months. Massimo Dutti will open its standalone store in Manhattan's SoHo district before Christmas, while Bershka will continue to focus on the Gen Z demographic in the city.

Inditex's U.S. expansion, however, extends beyond New York and Miami, with new stores planned in mid-sized cities like Denver, Phoenix, and Pittsburgh. The company's growth in the U.S. follows its position as its second international market, with annual sales of 3.536 million euros in the first half of the year, up 8.2% year-on-year, while Asia's growth stagnated at just 1% due to the conflict in the Middle East.