Bollywood is learning to make movies without those who make movies
The post Bollywood is learning to make movies without those who make movies appeared first on The Ken .
Vikram Malhotra, a prominent figure in India's film industry, predicts that artificial intelligence will transform the filmmaking landscape. He envisions a future where a single individual can create a feature-length film akin to the scale of Game of Thrones within just ten days. Similarly, Saumil Gandhi, founder of Xanadu, an AI-native film studio, anticipates that a crew of 70 people may soon be replaced by a team of seven.
The creative sector in India has been grappling with financial instability since the onset of the Covid-19 pandemic. Nine out of ten films released have been commercial failures, driven by high star fees and the dependency on unregulated lending markets that charge exorbitant interest rates. However, the industry is witnessing a shift as Bollywood explores the potential of AI to streamline production costs and regain control over the economics of filmmaking.
This development has led studios like Abundantia Entertainment to establish dedicated AI-content divisions and forge partnerships with AI-driven production studios, ushering in an era where core creative talents collaborate with AI to craft compelling narratives that resonate with audiences.
Written by urgent.news from The Ken's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
