Apple's new products test demand
Apple's latest iPhone launch is testing the resilience of premium smartphone demand in Thailand, with financing helping buyers absorb higher prices and its first foldable device unleashing new competition with Samsung, say analysts and a retailer.
Apple unveiled its latest iPhone range, including the highly anticipated foldable iPhone Duo, at its headquarters in Cupertino, California. CEO John Ternus, who succeeded Tim Cook on September 1, revealed the new products during the event. The iPhone Duo boasts a 7.6-inch foldable screen, which Ternus described as the largest display ever on an iPhone, yet pocket-sized.
It also allows users to use an Apple Pencil directly on the device, a first for foldable phones. The dual-screen phone opens into a larger display compared to the latest iPhone 18 Pro. The iPhone Duo, priced at $1,999, is Apple's most expensive iPhone, available in star white, night sky, and three storage options. It will be available for pre-order in India on October 16 for Rs 2,99,900.
Meanwhile, the iPhone 18 Pro and Pro Max will launch in India on September 18 at Rs 1,64,900 and Rs 1,79,900 respectively, with pre-order available starting September 12. The launch follows strong business in India, with Apple's revenue estimated to have exceeded $10 billion in FY26, driven by record iPhone shipments.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- When can you order new Apple products in India? economictimes.indiatimes.com
