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Apple has announced its first-ever foldable, the iPhone Duo, which has put it up against Android competitors in the foldable market. During an interview with Apple CEO John Ternus and SVP of Marketing Greg Joswiak, the two highlighted some key aspects of their new device. Ternus praised the Duo's nanotexture finish over the "cheap-feeling plastic" surfaces of Android foldables like the Pixel 11 Pro Fold and Galaxy Z Fold 8.

He also noted that the device's aspect ratio had been kept secret from rivals, who learned about it ahead of time. Ternus and Joswiak emphasized the device's software side, highlighting relationships with developers that would ensure optimized software for popular apps like Slack, Netflix, and Zoom. The company also explained that the month and a half gap between the Duo's announcement and its launch date is part of their strategy, similar to the three-month gap experienced by the iPad in 2010.

Ternus and Joswiak described the redesigned iOS experience on the Duo as "incredibly intuitive" and added that the animations when opening the display add to the overall seamless experience. They also addressed the stylus question, claiming it doesn't apply, and described the Duo as "a great value." Apple sees this as a chance for users to get acquainted with the new CEO and is curious to see how other companies will respond to Apple's bold move in the foldable market.