Apple takes the iPhone to an unprecedented price scale: up to 3,839 euros
John Ternus faces his first test as CEO of the company after the launch of the Duo foldable and the increase in price of its entire mobile catalog by up to 26%.
Apple has increased the prices of its iPhones in Spain, with the new iPhone 18 Pro and Pro Max models rising by 9-26% compared to the previous generation. The company's cheapest iPhone is now the iPhone 17e, while its most expensive model, the iPhone Duo, costs up to €3,839. Despite the price hikes, Apple has gained market share in Spain, with a 22% share of the market in the first half of the year, according to IDC. The company's new iPhone Duo, a foldable phone, will be available from October 23rd, priced from €2,339.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
