Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price

In a recent joint interview with Tom’s Guide and TechRadar, Apple CEO John Ternus and Marketing Chief Greg Joswiak shed light on the design philosophy and secrecy surrounding the company's new foldable iPhone, dubbed the iPhone Duo. Ternus emphasized that the timing of the product's release was carefully chosen to align with Apple's stringent criteria for quality, durability, and design. He described the device as a blank canvas, offering an opportunity to explore and reimagine various aspects of the foldable technology.

Joswiak revealed that Apple's unique take on the foldable form factor was driven by two key factors. Firstly, they believe that the wider 1:1.4 aspect ratio addresses the issue of foldable devices appearing as two phones awkwardly joined together. Secondly, Apple's software development aimed to create a foldable that stands out from the competition.

Ternus explained that the inner screen's top layer is made of polymer instead of glass, necessitating the creation of a new method to achieve Apple's signature nano-texture finish. Unlike cheaper plastic surfaces found in rival displays, Apple's design provides a flat, smooth, and exceptionally durable feel.

To maintain the iPhone Duo's secrecy, Apple went to great lengths to ensure that the project remained under wraps. Joswiak revealed that the team employed a humorous code name, which he declined to disclose, emphasizing the company's commitment to keeping the development confidential. Moreover, Ternus acknowledged that the initial leak regarding the aspect ratio was accurate, but they decided to maintain a high level of secrecy due to the leaks.

The iPhone Duo is set to launch on October 23, with pre-orders beginning on October 16, priced at $1,999.