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AI Creator Day Adds Adobe, Fox, IAB and More

AI is changing how we make things. These are the people figuring out what comes next. The post AI Creator Day Adds Adobe, Fox, IAB and More appeared first on TheWrap .

The inaugural AI Creator Day, a kickoff event for TheWrap's flagship conference, TheGrill, will bring together leaders from Adobe, Fox, the IAB, 11:11 Media, Fairground Entertainment, and pocket.watch. The discussion will revolve around how businesses are forming around AI and the ethical questions surrounding ownership, authorship, and creative rights.

Karen Robinson, SVP and Deputy General Counsel at Adobe, James Douglas, VP of IAB's Experience Center, and Rebecca Grone, Head of Impact at 11:11 Media, will debate the importance of content provenance in distinguishing AI-generated media from authentic work. They will also explore the responsibilities of platforms and AI companies in protecting creators' rights and ensuring fair compensation.

Meanwhile, Jon Flynn, Head of FoxNXT at Fox Entertainment, will address the studio's efforts in upskilling its creative teams to adapt to an AI-powered future. Flynn will discuss how Fox is equipping artists, storytellers, and production teams with new AI capabilities while maintaining human creativity and judgment as central to their work.

In another session, Chris M. Williams, Founder and CEO of pocket.watch, and Colin Petrie-Norris, Founder and CEO of Fairground, will examine the strategies of creator-led media companies, AI-native platforms, and premium streamers in catering to evolving audience preferences. They will also explore the transition of digital content to home entertainment systems and the integration of AI-generated content in the industry.

Written by urgent.news from TheWrap's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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