AFL-CIO Think Tank Seeks Ban on Electronic Shelf Labels

The AFL-CIO Tech Institute, a think tank founded by the AFL-CIO labor union in 2021, is advocating for a ban on electronic shelf labels (ESLs) in grocery stores. Their concern stems from the potential for ESLs to lead to job losses and higher prices for consumers. The group published a policy brief in July 2025, warning that widespread adoption of ESLs could result in lost wages for workers and higher grocery prices.

The institute argues that ESLs, which allow stores to adjust prices quickly, are being embraced by major U.S. retailers. Some lawmakers are worried that ESLs could facilitate price hikes during periods of high demand. The AFL-CIO Tech Institute's analysis suggests that the implementation of ESLs could cost workers between $1.6 billion and $6.9 billion annually and eliminate 44,223 to 191,633 jobs.

Despite manufacturers' claims that ESLs would free up workers to assist customers, the institute's review of manufacturer marketing materials indicates that they are marketed as a cost-cutting measure by retailers. The AFL-CIO Tech Institute draws a parallel between the adoption of ESLs and self-checkout kiosks, noting that retailers often reduce staff after introducing such technology.

They warn that widespread ESL implementation could lead to similar staff reductions. The institute also notes that ESLs could enable retailers to engage in dynamic and surveillance pricing, further affecting consumer costs. New Jersey has imposed a one-year moratorium on ESL use in retail food stores while legislators examine the technology, but this measure falls short of a complete prohibition, according to the report.

Lauren McFerran, executive director of the AFL-CIO Tech Institute, stated that while protecting grocery workers is crucial, the rapid deployment of ESLs risks eliminating jobs and wages, and potentially increasing grocery bills for families.